- Basil Badwan
Omni Resources Newsletter: The Website – Do You Really Need One?
You’ve finally opened up your dream business! Now comes the question that has probably loomed in your mind late at night: "Do I really need a website?"
Well, what are the benefits?
1) Visibility and Credibility:
Imagine this scenario: A prospect hears about your company from a friend, gets interested, and is keen on learning more about your company. The first place they’ll go is Google to find you, but you’re not there. Where’s your website? That’s the first place they check! “Forget it” they think and dispatch the thought of doing business with you for good.
People make a judgment of a company’s credibility based on what they see on its website. A website gives off an impression of how professional you are in your business. Without your own website, you lose a significant number of prospects. Period.
2) Cost-effective marketing:
Having a website allows you to reach a large audience with minimal cost, compared to traditional marketing methods.
3) Brand Building:
A well-designed website can establish a professional image and create a consistent look and feel for all of your online communications, helping to strengthen your brand. The brand is strengthened through social media, word of mouth, and other channels.
4) Improved Communication:
By providing contact information, a contact form, and a frequently asked question page, a website can make it easy for customers to get in touch with your business, leading to improved customer service and increased customer loyalty.
5) Analytics and Data Collection:
A website can provide valuable insights into your customers and business performance, such as website traffic, customer behavior, and sales trends, which can be used to improve your marketing and sales efforts.
6) SEO & SEM:
A well-optimized website can rank well on search engines, making it easier for potential customers to find your business. This can be enhanced with search engine marketing (SEM) campaigns, also known as Pay-Per-Click (PPC) advertising.
7) E-commerce Capabilities:
A website can serve as an online storefront, allowing customers to make purchases directly from your business, this can lead to increased revenue and greater visibility, further driving sales.
Your website promotes you 24/7, no employee will do that. As such, your website should be your most valuable salesperson.
8) It’s the Way Business is Done Today:
Think about it, how many times have you gone on to a website today? How do you get most of your shopping done? Even if you were to call a business to make a purchase, yellow pages aren’t the go-to anymore, you’d need to find the business online first! Without an online presence, you’re living in the past and causing great detriment to your business.
Omni Resources works with small businesses and solopreneurs every day. Over the years, we’ve heard many reasons business owners, unfortunately, chose to put off their websites:
1) “My business is too small; I don’t have the budget for a website.”
2) “Don’t have the time to learn the platforms and built it”
3) “I don’t need one because my industry doesn’t care about a website”
4) “I have plenty of business, I don’t need a website”
We get it. Learning web design and accustoming yourself to the latest technology isn’t a fun activity for many. The idea of creating your website might feel more like a chore than an exciting opportunity.
The truth is if you’re not generating consistent business and you’re missing a website, then it’s time to make a change now.
If your business is small:
When you’re starting a new business, funds are typically limited, and you have to prioritize where you budget your dollars.
One thing to note is: Your website is your #1 marketing asset!
Every business must market itself. Otherwise, how will anyone know you exist? That’s mission-critical for a new start-up business!
Business generated by the website creates more revenue granting you greater options for deploying cash into sales/marketing, operations, new products, and more.
Get a website. It doesn’t have to be a premium site, but you most certainly need it. It needs to be able to be found by search engines such as Google.
If you don’t have the time to learn the website platforms:
We understand that not everyone is tech-savvy. Frankly, new tech, design, SEO, and site maintenance all require attention when creating, updating, and publishing a website.
Depending on your goals, time, and requirements, you can learn how to do it yourself, or contact Omni Resources to connect you with an expert partner and tailor a project in a price range that fits your budget and deliver a website for you.
If you’d like to give it a shot yourself, just set aside an hour and start with a platform like Wix.com, Wordpress.com, or Shopify for e-commerce and see if you can create your pages yourself.
Your website is a crucial part of your business. So, make sure you feel comfortable using your platform and understand how it works!
If your industry doesn’t care about a website:
We sometimes hear this from those who sell industrial goods, construction, and business-to-business companies.
This may feel true, but many people still like to Google a company before they do business with them.
The more you can do to strengthen your online presence, the more professional your brand looks.
If you have plenty of business for now:
While you may have enough customers now, you never know what the next decade will bring.
It’s best to get your foot in the door with digital now if it’s necessary for the future in case your competitors are more aggressive.
According to Entrepreneur Magazine, time management is one of the biggest challenges facing small businesses. Even if you have more business than you can handle, being able to offload questions, part of your lead qualification, and attention to your website is a big help and allows you to focus on the business-critical projects in front of you actually generating revenue.
The price of having a website is much lower than the price of getting left behind.
It costs little to get started with a web presence. Partner with a website marketing professional that is right for your business and take this opportunity to get started today. Contact Omni Resources to get started right now.
Chat with us to find out how Omni Resources can work with you so you can stay
organized and grow your business more quickly.
Office (888) 882-8483
Quote of the Month:
“Your website is the window of your business. Keep it fresh, keep it exciting.”
~ Jay Conrad Levinson, writer of Guerrilla Marketing, the best-selling marketing series in history
Editor’s note: Nothing in this blog post should be construed as legal advice of any kind. Any legal, financial, or tax-related content is provided for informational purposes only and is not a substitute for obtaining advice from a qualified legal or accounting professional.